Jen Mathews

Orchestrated the launch of a top-performing content marketing agency specializing in website content, organic and paid social media, and influencer marketing. Executed 400+ GTM campaigns for renowned D2C and B2C clients, including Dermalogica, That’s It Fruit Bars, and Laser Away, consistently exceeding expectations.

• Built and managed a flexible team of 30+ contractors fostering a collaborative work environment
• Orchestrated highly successful nano and micro influencer campaigns, garnering an average of 4 million views
• Grew organic social media traffic for a popular haircare brand with $5M in annual revenue resulting in increases of 55% in page views, 492% in Facebook referrals, and 1,383% in Instagram referrals in 3 months
• Boosted accounts for a Gen Z and Millennial-focused D2C cosmetics brand from 0 to over 30,000 (Facebook) and 3,700 (Instagram) followers in 7 months via PPC and organic content resulting in increased conversions
• Improved SERP rankings by creating optimized content (social media, blogs, landing pages, email, and case studies) resulting in average organic traffic growth of 29% and conversion rate increase averaging 10%

Content Strategist and QA / Editor for El Dorado Digital, a California-based digital marketing agency.

• Developed editorial cookbooks and creative briefs that outlined content strategy objectives, editorial approach, messaging, narrative, tone of voice, content pillars, and copywriting guidance
• Worked with content writers, email strategists, and dev team to produce high-quality digital content for a diverse selection of B2B and B2C clients
• Utilized SEO principles and best practices to guide website copy and landing pages
• Used knowledge of AP Style to QA, fact check, and proofread emails, blog posts, landing pages, websites, and paid search/social ads with attention to creative strategy goals
• Collaborated with project management and channel leads to ensure deadlines were met, including identifying gaps in resource availability and recommending solutions

Chief editor, influencer, writer, and creator of My Beauty Bunny, an award-winning, beauty, health, and lifestyle blog. Seen in People Style Watch, Shape Magazine, Fab Fit Fun, GQ, Teen Vogue, and QVC.

• Attracted a social media following of 600,000+ by strategizing engaging content calendars, collaborating with influencers, and implementing targeted campaigns, resulting in a 68% increase in website traffic
• Improved unique visitors by 47%, Google organic traffic by 68%, and email subscribers by 544% in just 6 months
• Attained coveted verified status on influencer platform, Fohr, and social media platform, Facebook, by meeting stringent criteria for authenticity and engagement, solidifying brand credibility, and increasing follower trust
• Collaborated with renowned global beauty brands such as LUSH, Too Faced, and Urban Decay to execute influencer marketing campaigns resulting in a 35% increase in social media engagement
• Featured as a blogger to watch in the print edition of People StyleWatch
• Collaborated with Too Faced and was featured on a "Blogger's Favorites" product package

Head of Content Marketing for a digital marketing agency experienced in growth marketing for SMBs, particularly high-tech B2B, D2C, and B2C.

• Planned hundreds of omnichannel content marketing plans, and owned the strategy and execution of content (web pages, blog posts, email campaigns, social media, case studies, and video)
• Streamlined workflows to reduce costs by 20% for a team of 6 writers, social media managers, and editors, saving $500 per project and thousands per year
• Directed cutting-edge SEO strategies and content marketing tactics to drive brand recognition, achieving a 50% increase in organic traffic, and double client conversions, surpassing industry benchmarks
• Piloted the adoption of Asana and ClickUp project management systems by training team members, resulting in a 35% improvement in overall project efficiency

Led the influencer outreach and social media marketing efforts for a Los Angeles-based 4.2M laser, skincare, and beauty company.

• Leveraged strategic content creation, impactful giveaways, and collaborations with influencers, press, and industry tastemakers to enhance organic social media engagement
• Orchestrated a dynamic social media growth initiative that increased Facebook fans by 4,366% and Twitter fans by 795% in 9 months, increasing phone and in-person consults
• Implemented data-driven strategies to enhance organic Facebook website traffic by 1,283% and Twitter traffic by 860%
• Engineered and executed a series of online and in-person promotional and influencer marketing events, which contributed to a boost in customer loyalty and a rise in overall revenue

Head of influencer and social media marketing for a influencer-led CPG self-tanner and skincare beauty company.

• Introduced a social media growth initiative, resulting in 32,000 new Facebook fans, a 560% increase in organic Facebook traffic, and a 1,363% rise in organic Pinterest traffic in just over one year
• Developed a popular instant win game that resulted in 5,000 new US-based fans in just under 3 weeks
• Drove a successful launch on HSN through targeted marketing campaigns and influencer collaborations

National Marketing Manager for a global English language education, ed tech, and test prep company (a division of the Washington Post).

• Launched a comprehensive digital marketing plan and social media strategy for 22 US Kaplan International Centers serving over 55,000 students
• Achieved a 62% increase in student extension enrollments within one year by optimizing digital and social media marketing campaigns, and implementing segmented promotional offers
• Implemented advanced segmentation tactics via CRM to optimize email campaigns in collaboration with London marketing team, resulting in a 20% increase in conversion rates
• Boosted social media to become the number-one lead-generating channel in under 6 months
• P&L responsibility for segment of $4M US domestic marketing budget

Board member and social media consultant for L.A. Love & Leashes part of the Friends of LA Animal Shelters, a volunteer-run 501(c)(3) nonprofit.

• Directed social media strategy as a board member and consultant; implemented targeted campaigns resulting in a 40% increase in organic engagement
• Orchestrated strategic collaborations with prominent LA influencers, resulting in a 25% rise in social media engagement and more cat and dog adoptions within 1 month

Monthly co-host of a radio show in Los Angeles, Alayna's Beauty Talk on LA Talk Live. Over 400,000 listeners each Wed at noon PST.

• Captivated and engaged a loyal audience through insightful beauty conversations, interviews with industry experts, and interactive segments, establishing the show as a premier platform for beauty trends and insights in the Los Angeles area
•  Implemented innovative marketing strategies and collaborations with key beauty brands, resulting in a growth in show sponsorships and partnerships, generating new revenue streams and enhancing brand visibility for the program

Founding member of iFabbo, an organization that helps to unite the leaders in the fashion and beauty profession to promote individual and professional growth. Its mission is to provide a platform for education, support, resources and up-to-the-minute government guidelines and rulings.

• Addressed industry leaders at iFabbo conference in New York City, imparting invaluable insights on leveraging social media and influencer partnerships
• Coordinated impactful discussions with influential beauty and fashion icons nationwide, fostering a collaborative environment that yielded an increase in brand visibility and engagement