My team and I built an influencer marketing campaign for the popular clean hair product brand, NEUMA. This prestige hair brand had previously been more salon and hair-stylist-focused. We started a new consumer-focused Instagram profile that welcomed a new, highly engaged audience.

• Influencer campaign received over 34 million in reach and a total of 187 pieces of coverage
• Organic social media traffic increased by 55% in page views, 492% in Facebook referrals, and 1,383% in Instagram referrals in 3 months

We also created user personas for each audience segment. Scroll through the gallery for details.