That’s It Fruit Bars
Description
That's It Fruit Bars
I created an instant win game for That’s It Fruit Bars, which resulted in 6,000 new US-based fans in under two weeks. I also developed monthly, seasonal campaigns to gain thousands of highly engaged Facebook and Twitter fans. At the end of the contract, the company's Facebook fan count reached over 135,000. The social media following helped the brand gain access to retailers like Starbucks, Target, and Walmart.